Strategic Partner

Going Beyond Strategy

I integrate 15+ years of marketing strategy, behavior change, and experience design to help organizations bridge the gap between vision and adoption.

I work on:

  • Brands: Turning deep insights into market-leading launches.

  • Leadership: Building consensus around strategic inflection points.

  • Communities: Creating scalable learning programs that drive retention.

  • AI: Modernizing marketing workflows through AI tools.

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15+ Years

50+ Major Brands

20+ Product Launches

Healthcare | B2B Tech | Financial Services | CPG

Sample Industry & Client List

  • Immunology, Respiratory & Rare Diseases

    • AbbVie: Rinvoq (Ulcerative Colitis)

    • Applied Therapeutics: Govorestat (Classic Galactosemia, CMT-SORD)

    • Janssen: Remicade (Crohn’s Disease, Ulcerative Colitis, Psoriasis, Psoriatic Arthritis, Rheumatoid Arthritis)

    • Novartis: Cosentyx (Hidradenitis Suppurativa, Psoriasis, Psoriatic Arthritis)

    • Novartis: Xolair (Asthma)

    • Sanofi: Dupixent (Atopic Dermatitis)

    Cardiometabolic, Infectious Disease & Neuroscience

    • Gelesis: Plenity (Obesity)

    • Gilead: PrEP Portfolio (HIV Thought Leadership), Harvoni (Hepatitis C)

    • GSK: Imitrex (Migraine), Treximet (Migraine)

    • Merck: Januvia (Diabetes), Steglatro (Diabetes)

    • Novartis: Galvus (Diabetes)

    • Otsuka Pharmaceutical: Centanafadine (ADHD)

    Health Platforms, Access, Nutrition & Devices

    • Abbott Nutrition: Similac (Baby Formula, Prenatal Vitamins), PediaSure (Pediatric Nutrition)

    • GE: Medical Imaging

    • Johnson & Johnson: Ethicon (Surgical Equipment)

    • Kaiser Permanente: Medicare Advantage

    • Novo Nordisk: NovoCare (Patient Assistance Program)

    • P&G: Enablex (Overactive Bladder)

    • Roman Health: Plenity (Telemedicine Access)

    • Spring Health: Employee Assistance Program (Mental Health Coaching)

    • UnitedHealthcare: AARP Medicare Advantage

    • ADP: DataCloud (AI Analytics)

    • AT&T: Business Solutions

    • Goldman Sachs: Talent

    • JLL: Commercial Real Estate Portfolio Services

    • Pitney Bowes: Small Business

    • SAP: GDPR Readiness

    • Verizon: Apps

    • American Express: OPEN for Small Business

    • Citibank: Corporate Brand, Credit Cards, Retail Banking, Affluent Banking

    • Mastercard: Corporate Brand

    • Visa: Corporate Brand

    • AT&T: Mobile Phones & Services, Home Automation, Cable

    • GE: Home Appliances, Lighting

    • Johnson & Johnson: Tylenol (Pain)

    • Mars Inc: M&M’s, Snickers, Celebrations, Dove Ice Cream

    • Pfizer: Rogaine

    • Unilever: Caress

Strategic Capabilities

  • Marketing Strategy

    Define brand strategy across products, portfolios, markets, and audiences

    Lead marketing for 0→1 launches and repositioning across businesses

    Build customer journeys that drive adoption, engagement, and long-term value

  • Leadership

    Drive stakeholder alignment across functions and partners to make lasting decisions

    Turn conflicting signals in the market and internally into a clear path forward

    Apply coaching frameworks to improve how teams operate and deliver results

  • Technology

    Leverage agentic AI to translate priorities into experiences that people understand and act on

    Design AI-enabled workflows that reflect how people actually work

    Connect insights from product, marketing, and data into a more on-demand ecosystem

  • Community Engagement

    Build communities that turn shared experience into insight, connection, and momentum

    Design learning environments that translate complex topics into real-world practice

    Activate leaders and practitioners to shape how fields evolve from the inside