Business Transformation

Connecting the Dots

I've spent 20+ years working at the intersection of strategy, human behavior, and experience design. Rather than viewing transformation through a single lens, I connect the disciplines that shape how people discover, decide, adopt, and advocate for change.

I can help teams with the following:

  • Turn market insights into brands that help people and businesses grow

  • Align leaders around key signals for their organization’s change

  • Build learning communities that have lasting momentum

  • Pilot and roll out AI-enabled ways of working

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Strategic Services

  • Marketing Strategy

    Define brand strategy across products, portfolios, markets, and audiences

    Lead marketing for 0→1 launches and repositioning across businesses

    Build customer journeys that drive adoption, engagement, and long-term value

  • Leadership

    Drive stakeholder alignment across functions and partners to make lasting decisions

    Turn conflicting signals in the market and internally into a clear path forward

    Apply coaching frameworks to improve how teams operate and deliver results

  • Technology

    Leverage agentic AI to translate priorities into experiences that people understand and act on

    Design AI-enabled workflows that reflect how people actually work

    Connect insights from product, marketing, and data into a more on-demand ecosystem

  • Community Engagement

    Build communities that turn shared experience into insight, connection, and momentum

    Design learning environments that translate complex topics into real-world practice

    Activate leaders and practitioners to shape how fields evolve from the inside

Healthcare Clients

THERAPEUTIC AREAS

Autoimmunity & Respiratory

  • AbbVie: Rinvoq (Ulcerative Colitis)

  • Novartis: Cosentyx (Hidradenitis Suppurativa, Psoriasis, Psoriatic Arthritis)

  • Janssen: Remicade (Crohn’s Disease, Ulcerative Colitis, Psoriasis, Psoriatic Arthritis, Rheumatoid Arthritis)

  • Sanofi: Dupixent (Atopic Dermatitis)

  • Novartis: Xolair (Asthma)

Cardiovascular & Metabolic

  • Gelesis: Plenity (Obesity)

  • Merck: Januvia, Steglatro (Diabetes)

  • Novartis: Galvus (Diabetes)

Infectious Disease

  • Gilead: HIV ThoughtLeadership (PrEPPortfolio), Harvoni (Hepatitis C)

Neuroscience

  • GSK: Imitrex (Migraine), Treximet (Migraine)

  • Otsuka Pharmaceutical: Centanafadine (ADHD)

Rare Diseases

  • Applied Therapeutics: Govorestat (Classic Galactosemia, CMT-SORD)

Women’s Health

  • Abbott Nutrition: Similac (Baby Formula, Prenatal Vitamins), PediaSure (Pediatric Nutrition)

  • P&G: Enablex (Overactive Bladder)

HEALTH PLATFORMS

  • Roman Health: Plenity (Telemedicine Access)

  • Spring Health: Employee Assistance Program (Mental Health Coaching)

ACCESS & INSURANCE

  • Kaiser Permanente: Medicare Advantage

  • Novo Nordisk: NovoCare (Patient Assistance Program)

  • UnitedHealthcare: AARP Medicare Advantage

DEVICES & DIAGNOSTICS

  • GE: Medical Imaging

  • Johnson & Johnson: Ethicon (Surgical Equipment)

Other Verticals

B2B TECHNOLOGY

  • ADP: DataCloud (AI Analytics)

  • AT&T: Business Solutions

  • SAP: GDPR Readiness

  • Verizon: Apps

CONSUMER TECHNOLOGY

  • AT&T: Mobile Phones & Services, Home Automation, Cable

  • GE: Home Appliances, Lighting

ENTERPRISE OPERATIONS & WORKFORCE

  • Goldman Sachs: Talent

  • JLL: Commercial Real Estate Portfolio Services

  • Pitney Bowes: Small Business

FINANCIAL SERVICES & SYSTEMS

  • American Express: OPEN for Small Business

  • Citibank: Corporate Brand, Credit Cards, Retail Banking, Affluent Banking

  • Mastercard: Corporate Brand

  • Visa: Corporate Brand

CONSUMER PACKAGED GOODS

  • Johnson & Johnson: Tylenol (Pain)

  • Mars Inc: M&M’s, Snickers, Celebrations, Dove Ice Cream

  • Pfizer: Rogaine

  • Unilever: Caress