My Journey
Identities I Love
Brand Strategist · Marketer · Designer · Coach · Speaker · Actor · New York · California · Democrat · Feminist · Indian · Bisexual · ADHD · Dog Mom
What Drives Me
Transformation isn’t a silly corporate branding word for me. It’s about my survival, evolution, and occasionally a takedown of systemic bias.
I carry a lot of identities—some I chose, some were handed to me without a return policy. The power is in me deciding which ones get the mic. Not everyone else.
I’ve spent years as the only Asian American in the room in advertising, which comes with a very specific kind of absurdity. I’ve been told, to my face, “You’re not like those other Indians—you’re like us.” Not in the 90s. Right before the pandemic. HR always asked where my name was from. Regarding resumes, I got further when I used my French middle name. That detail alone should tell you everything. Then I went to court to have the French name removed. And I went to court again to add my original birth name, Nomita, as my middle name. There’s something very gross about needing institutional approval to reclaim your own identity.
I’m also a survivor of some pretty serious domestic violence. Which means I know what it feels like when someone else’s voice tries to become your inner voice. When money is used like a choke collar just for wanting basic things. When autonomy is treated like a privilege instead of a given. And I know how quickly toxic people—partners, bosses, systems—can try to use any vulnerability against me.
That didn’t break me. It trained me.
Now I see patterns fast and speak up much faster. What’s being said versus what’s actually happening. Who has power and how they’re using it. Where something looks polished but is quietly falling apart underneath. In brand strategy, in leadership, in people.
I ask the questions that tend to make rooms uncomfortable in a useful way: What’s the real ask here? Who benefits from this staying broken? What is the thing we are afraid to try? You can’t fake that kind of clarity. It comes from living through systems that didn’t work—and learning how to outthink them.
I coach because self-agency isn’t a buzzword. It’s a lifeline. And once you have it, you don’t hand it back.
What I care about is simple, even if the work isn’t:
Freedom. Transparency. Fairness. Creativity. Community.
What I Do
I connect systems + human behavior.
Twenty years. Six industries. The logos change. The human patterns don’t.
My healthcare work isn’t surface-level. It’s a rare disease, mental health platforms, chronic conditions, telemedicine, and health equity—across B2B2C and DTC. Startups, Big Pharma, digital health. And yes, I’ve done my time in Tech, Finance, and CPG too. Different packaging, same underlying tension.
I’m known for two things: getting complicated stakeholders aligned quickly—and turning messy, abstract problems into strategies people can actually execute. Some people call that experience. I call it pattern recognition.
I have a low tolerance for people and systems that knowingly harm others.
I started in brand strategy. Twenty years later, I added coaching—not as a pivot, but as an inevitable next step. When you spend that long inside organizations, you stop just seeing what’s wrong. You start understanding why it keeps happening.
My focus comes from both training and lived experience. Neurodiversity—I have ADHD. Trauma—I’ve survived domestic violence. Recovery—I overcame an eating disorder as a teenager. Most people want to pick one clean lane. Real humans don’t live like that. Neither do I. I am highly trained and a well-respected coach in all these areas.
I also built something to help the coaching community help others. I’ve led 35+ ICF coach training events. Founded the first (and only) Neurodiversity Special Interest Group in ICF. I’m credentialed as an ICF Coach (planning to take the test for my PCC in Q2 2026), TICC, and CPRC—with 1,000+ hours and 200+ clients.
This work isn’t about fixing anyone. It’s about helping people see clearly enough to want to change.