I've been called the swiss army knife of strategists...with my experience in product management, branding, digital strategy, research and user experience design. I'd rather view myself as someone who has the skills and attitude to get stuff done. :-)
User Experience Design
1. Fair Feathers: Responsive Website Design
What could I do to interest women to shop for (more) socially responsible fashion? This case study demonstrates my strategy & user experience design abilities for e-commerce websites.
2. HAPPIER HOUR: E-COMMERCE app (IOS)
How can I create an app that makes happy hour appealing to everyone? This case study highlights my strategic thinking and user experience design process for mobile app development.
3. DRINK-TIONARY: MICROSITE & DIGITAL EXPERIENCE
An ad agency asked me to pitch them a multi-channel digital experience for a fast food client. They needed a way for consumers to create, find and share their vast # of drink options. This presentation includes user insights, the journey, wireframes and digital promotion blueprint.
4. THINK SPACES: WEB APP
Think Spaces functions as a virtual war room, where users can view and share links, photos, recordings and notes with project team members. This was my first user experience design project.