This case study demonstrates my strategy & user experience design abilities for e-commerce websites. The client is a startup, reselling socially responsible fashion. Everything I'm sharing was developed by me. However, Fair Feathers is a pseudonym for the actual product.
What could I do to interest women to shop for (more) socially responsible fashion?
My first milestone was to gain investor buy-in based on a 60-80% complete prototype in InVision. In terms of the roadmap structure, I have found that release themes keep teams focused on content and features.
This scenario is about trying the virtual stylist service. My prototype accounts for 60% of the content and design to be developed. (Note: Click on GIF below if viewing on mobile or tablet.)